Hi there. My name is Nisa (they/them) – Product Designer, Researcher and strategic thinker. I lead end-to-end design—from research and system mapping to prototyping and delivery— bringing autonomy, strategy, and structure to teams.

— I've got an analytical, curious, and enthusiastic spirit. My strengths include discovery, ideation, and collaboration. Passionate about turning messy problems into thoughtful, measurable experiences.

Latest projects

  • Boosting onboarding conversion

    How might we boost onboarding conversion for our small to medium company segment?

    Funnel analysis | Research | A/B testing

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  • Improving operator efficiency

    How might we improve the efficiency of our delivery operations and allow for faster and accurate decision making?

    Service design | Research | Rapid prototyping

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  • Making map visualizations accessible

    How might we enable operators to easily determine under-performant areas in an accessible way so that they can take corrective action and improve the cost of our deliveries?

    Accessibility | Rapid prototyping and testing

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  • Creating an engaging onboarding experience

    How might we create an onboarding application that will engage new employees before and after their start date?

    Research | Rapid prototyping | Gamification

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Proud moments

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Graduating from d.MBA in fall 2020. d.MBA is a 6-week intensive masters program aimed at helping designers develop business knowledge and mixing design thinking with business approaches.


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Oracle OPEN event with Thomas Page McBee
In May 2019, I had the pleasure to co-organize and moderate a discussion around LGBTQ+ topics with our special guest, writer and author, Thomas Page McBee in our Oracle NetSuite office in BCN. 


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Organizing WIAD Barcelona
In 2018, 2019 and 2020 I co-organized the local WIAD conference and held a talk about design systems for enterprises. 


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Volunteering in Cairo
Helping a retail company design their brand and website.

Let's meet up!

If you'd like to work together or just say 'Hiiiiieeee!' send me an email.

Some talking points could include our mutual obsession with Japan, the latest Tim Ferriss podcast, your design ideas or any ideas in general. Especially outrageous ones. 

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